NOW here’s a story with a-peel: A Japanese fruit company has been playing Mozart to its ripening bananas, claiming it produces a sweeter product.
And that’s not all – the paper says a wide variety of food and beverages in Japan have been enjoying exposure to classical music, including soy sauce, udon noodles, miso and even sake, the Japan Times said.
In fact, the sake is downright picky when it comes to composers. At Ohara Shuzo brewery, senior managing director, Fumiko Ohara told the paper the classical musical experiment began over 20 years ago when the president, Kosuke Ohara, came across a book about brewing with music. They experimented with jazz, Mozart, Bach and Beethoven, among others.
“We found Mozart works best for sake,” Mr Ohara said, “and that’s why we use only his music.”
But back to those bunches of Mozart-loving bananas. The Japan Times reported they arrive as ordinary unripe, and presumably unmusical, fruit from the Philippines at the Toyoka Chuo Seika fruit company. But then their whole existence changes.
Mozart’s String Quartet 17 and Piano Concerto 5 in D major, among other works, play continuously for one week over speakers in their ripening chamber, the paper said.
A representative from the fruit company, Isamu Okuda, said the company believes it makes the fruit sweeter.
And apparently consumers agree – the “Mozart bananas”, which made their debut last July, are sold locally for the equivalent of $3.60 a bunch and sales are up over last year’s non-music listening bananas.
Read more at the Japan Times.
By staff writers
November 26, 2010 10:37AM