– Humiliated McDonalds To Stop Reporting Monthly Sales (ZeroHedge, May 27, 2015):
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What do you do when month after month you have nothing but bad data to report. Simple: you have two choice – you either seasonally adjust the data (or in the case of US GDP, double-seasonally adjust it), or if that is not possible since unlike US GDP, your numbers are at least somewhat indicative of underlying reality, you stop reporting them altogether.
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As one who never ate their junk food, I can say it breaks my heart…..Sure……….perhaps people are finally waking up?
I’d like to see them go broke. I’d say “Good riddance!”