– Do You Know What’s in Your McRib Sandwich?:
The McRib is a sandwich periodically sold by the international fast-food restaurant chain McDonald’s. It was first introduced to the McDonald’s menu in 1981 as a limited-time item; then, as now, it returns to the menu for promotional periods.
Brad Tuttle of Moneyland reports that the McRib enjoys a bizarre cult following in part because of its impermanence. It has generated not only Facebook pages, but McRib Locator websites and a Twitter account.