– USPS Caught Sharing Customer Addresses With Tech Giants, Including Meta And LinkedIn:
Ever wonder how sometimes digital ads know what you’re discussing in the privacy of your own home…and even sometimes what you’re thinking?
Well, here’s one part of that answer, we’re sure. An investigation from TechCrunch has revealed that the U.S. Postal Service was sharing the addresses of its online customers with tech giants like Meta and LinkedIn.
On Wednesday, the USPS announced it had stopped sharing customers’ information through hidden data-collecting code, claiming it was previously unaware of the practice.
TechCrunch discovered that the USPS was using tracking pixels on its website, which tech and advertising companies use to gather user information, such as visited pages.
For USPS, this data included postal addresses of logged-in Informed Delivery customers, who use the service to preview photos of their incoming mail, the report said.
In a statement, the USPS said: “The Postal Service leverages an analytics platform for our own internal purposes, so that we understand the usage of our products and services and which we use on an aggregated basis to market our products.”
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