It Worked: Netflix Subscriptions Explode After Crackdown On Password-Sharing

Netflix’s password-sharing crackdown appears to have been a home run, as subscriptions completely exploded over a three-day period following the announcement that the company would be taking action against some 100 million people around the world using borrowed passwords. This, after the company suffered two consecutive quarters of subscriber losses for the first time in its history – spooking the likes of Bill Ackman out of $430 million.

Between May 25 and May 28, the streaming giant amassed more users than any other four-day period since analytics company Antenna began compiling such data in 2019. The company’s move forced users sharing accounts to pay an additional $7.99 per month to watch, while the company also limited the number of extra members customers could add to their accounts, depending on the tier of service they’re subscribed to, the Wall Street Journal reports.