The Viral Experiment

The Viral Experiment: Fake footage fools worldwide audiences, racks up 200mn views (VIDEOS):

A series of fake viral videos produced by an independent production company has racked up over 200 million views, garnered worldwide media attention and caused several heated arguments over authenticity as part of an ingenious social experiment.

Australian production studio, The Woolshed Company have come clean about their antics and revealed that some of the most popular ‘viral’ videos over the last two years were in fact created by them.

The company created eight original videos over two years which in total were viewed 200 million times across 180 countries.

Here are some of the most successful ones which you most likely came across while navigating the murky waters of the internet.

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