Largest French Supermarket Chain Boycotts PepsiCo Due To “Unacceptable Price Increases”

The global consumer is so tapped out, it’s becoming virtually impossible to pass on constant price increases.

France’s largest supermarket chain, Carrefour, is boycotting food and drinks manufacturing giant PepsiCo, pulling the company’s snacks and soft drinks from store shelves due to recent price increases in the latest flare-up of a long-running clash between retailers and food companies over the cost of popular items.

Starting Thursday morning, the chain has removed PepsiCo items from supermarkets in France, and is placing banners in aisles for PepsiCo products such as Lay’s and Doritos crisps, and 7Up drinks and Lipton tea, advising customers: “We are no longer selling this brand due to unacceptable price increases,” a Carrefour spokesperson confirmed to news agency Reuters, adding the veto only applies to stores in France.