YouTube Added: 06.07.2011
– McDonald’s Failure In Bolivia (Global Post, Nov. 1, 2011)
It’s the country that turned its back on McDonald’s.
The fast food giant added the traditional llajwa sauce to its classic patties, but still Bolivians weren’t conviced.
So after five years, McDonald’s closed its eight branches and left the country in 2002.
Now a new documentary, “¿Por qué quebró McDonald’s en Bolivia?”, explores why McDonald’s failed. Filmmaker Fernando Martinez focuses on social and cultural aspects to explain the company’s lack of success. “Culture beat a transnational, globalized world,” he said.
Watch the trailer above.
And for comparison’s sake, here are numbers from the film on McDonald’s reach throughout South America, courtesy of the BBC.
- Argentina: 192
- Brazil: 480
- Chile: 55
- Colombia: 97
- Ecuador: 19
- Paraguay: 7
- Peru: 20
- Uruguay: 19
- Venezuela: 180